Michinari is a BXUX Director & Designer and is the owner of NeomaDesign. He has worked on UIUX design at Sony for 22 years, mainly working on global products like Playstation 3, Playstation 4. After Sony, he became independent and now is a consultant for next-generation UIUX, doing anything from designing concepts to project management and direction. He loves dancing at musicals himself, watching motor races, and walking his dog.