Spectrum Tokyo Sessions #03: Fireside Chat with Former LEGO Designers on Design for Playfulness
For Japanese page, see here
Overview
Spectrum Tokyo is a community that wishes to bring the global design scene closer to the Japanese locals. But not only learning from overseas, we also work to reveal the local Japanese design scene to the world at the same time.
We are holding a small cozy discussion session on “Design for Playfulness”, together with two guests from Denmark; Kevin and Jonathan who previously worked together at LEGO group, specifically the LEGO Super Mario kit. The purpose is to exchange insights from both global and local design scenes through casual discussions.
This meetup will be a smaller crowd than usual, around 20 people, and we will gather around at Casa ZIZO for a cozy fireside chat. We hope that you come relaxed, get to know each other, and enjoy the conversation.
Information
Date: March 18th, 2025
Time: 19:00-22:00 (18:45 open)
Place: Casa ZIZO
Tickets: 3,500 yen
*Drinks and Food will be served at the venue
Additional Drink Menu
Alcohol/Non-Alcohol: 500-700 yen
Payment: Credit cards, Transportation cards, and PayPay
For this session, drinks will be available for purchase at the venue, Casa ZIZO starting from your second drink. They have a variety of drinks, including their finest wines, beer, cocktails, and non-alcohol drinks.
Guests
Kevin Nørby Andersen
owner and designer at super ultra
Kevin is a designer and developer over 10 years experience building award-winning products in collaboration with some of the biggest brands in the world, including the LEGO Group, MIT Media Lab and Bang & Olufsen. Through his design studio based in Copenhagen, he helps both small and large companies and agencies build better relationships between humans and technology.
Host
Ryo Sampei / Producer of Spectrum Tokyo
Rebekah Cheng / Strategic Design Lead at Fabric
Topics
This session will evolve around the “Designing for Playfulness” theme, but we are open for questions and sharing from the crowd as well.
Some topic examples:
- Defining playfulness in a design context
- How to assess/user test playfulness
- The philosophies/backstage of the LEGO Super Mario Project
- The balance of two big brand products
- Constraints & Creativity breakthrough
- Measuring success in Playful Design
- Future of play
If you have any questions for the guests, please let us know by filling in the questionaire you will see when you buy the tickets. Sharing in any form is appreciated!
Program
| 19:00-19:05 | Introduction |
| 19:05-19:10 | Self Introduction from Kevin and Jonathan |
| 19:10-19:40 | Session 1 |
| 19:40-20:00 | Break & Chill |
| 20:00-20:30 | Session 2 |
| 20:30-20:50 | Break & Chill |
| 21:00-21:30 | Session 3 |
| 21:30-22:00 | Wrapping up / Goodbye |
Tickets
This time, the event is limited to 20 participants. Tickets will be sold out once all spots are filled, so if you’re interested, be sure to secure yours early!
At this event, we are using the external event platform ‘Tito’ for registration, and credit card payments are processed through ‘Stripe’.
Notes
- The event will all be in English without translations. For important announcements, we might include Japanese for English beginners, so please bear with us)
- We will open the venue from 18:45. You cannot enter before that time.
- The office is non-smoking.
Special Thanks
ZIZO for letting us use the venue, and supporting us run the event
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